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08 oktober 2015

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5 Ways to Keep Your Content Playful and Fun

How can we inject more humor into our social media and marketing videos? We’re fun. We want people to see that! We try to do video, and it’s like our un-fun clones show up.

The short answer? If you have great writers and improvisers at your disposal, go for jokes,  parodies, even satire. Beware that satire, unlike parody, is aimed at social commentary, and that’s a bit heavier than aiming for levity. If that’s not your goal, don’t go there. When well-executed, it can work, though. (The key words being “well-executed!”) If you can pull it off, do it.

But there are many other (easier!) ways to start. That leads us to the long answer: There are so many easy ways to have fun and show a little levity leg without doing lots of writing, pre-production, and post-production work. When you have budget for production and the time for deeper storyboarding, do it. But remember that story and fun trump production values every time in video.

There are times you have neither a long runway to storyboard, script, shoot, and edit nor the budget to get super fancy. Here are a few ways to lighten up, get your stuff out there, and learn quickly and more easily with video.

1. Go for Spontaneity and Playfulness

Comedy (and joke-writing, specifically) is an art, and humor is an outcome. Playfulness and fun, however, are states of being. Everyone can be playful. What matters is being joyful and willing to improvise.

When you experience those moments of humanity and joy at work, get your camera out. (highlight to tweet) Ask other people to capture your moments so you don’t have to think about it yourself. For honesty and transparency, make sure it’s OK in advance with office storytellers pulling out cameras here and there. Everyone should know when it’s not OK, too.

However, I do go into each video knowing what big point I want to make. Think in bullets, not a script you have to memorize. Then, I just have fun. Sometimes the first take is the best. If not, no worries. Do a few takes and pick the best one.

Improvise. Go off-script! Scripts work for longer videos, but for short videos, they can work against playfulness and spontaneity.

Curious about the other tips? Click here.